SodaStream – How to Beat “BDS” (Boycotts, Divestments & Sanctions) against Israel – Tikkun Olam!

Video published on Nov 13, 2018 by the SodaStream YouTube channel – Sir Rod Stewart is singing for the oceans, it’s time for change! Watch and share this message 🐢🙏#fightplastic #sodastream go to https://www.fightplastic.com

GOOD news! See how the Israeli company, SodaStream, is ignoring the “boycotts, divestments and sanctions” (BDS) against Israel and focusing on “Tikkun Olam” – Hebrew for “Earth Care.”

“Help save the world from soda bottles!” – SodaStream

Article by Abigail Klein Leichman for Israel21c.com, November 26, 2018, 10:00 am –

SodaStream enlists celebrities in war on plastic pollution

Israeli drink-maker launches video starring Thor Bjornsson and Rod Stewart voicing a sea turtle, plus a clean-up campaign in Honduras.

Israeli drink-maker launches video starring Thor Bjornsson and Rod Stewart voicing a sea turtle, plus a clean-up campaign in Honduras.

Standing on a plastic bottle-littered beach, a group of earnest young people led by Sarah Catherine Hook holds plastic water bottles and sings a silly song about harmony with the environment. Onto this scene strides Game of Thrones’ Thor “The Mountain” Bjornsson carrying a singing sea turtle — voiced by Rod Stewart – to re-educate the well-meaning group.

This video from SodaStream International garnered 10 million views in the first 48 hours after it went live on November 15.

The campaign clearly is promoting the Israel-based maker of countertop sparkling water machines with reusable bottles — recently acquired by PepsiCo — sold at more than 80,000 retailers across 45 countries.

But in tandem with the new SodaStream-sponsored FightPlastic.com website, the video also is promoting awareness of the massive marine damage caused by single-use plastic bottles. That’s a cause celebrities are comfortable promoting.

“I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign,” said Stewart. “If it helps raise awareness and effect simple changes like switching to reusable bottles, then I’m honored to be a part of it.”

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